International Road Federation, India Chapter (IRF-IC), in association with Ministry of Road Transport and Highways (MoRT&H) and a few other stakeholders have undertaken a number of initiatives, built around the 5 pillar strategy of the UN, formulated to achieve the target set under the UN Decade of Action, resolving to reduce the road related fatalities by 50% by 2020. Incremental improvements have been reported from the data collected by reliable agencies, however, the need of the hour is to prioritise the road safety programmes, implement it countrywide and monitor it for tangible outcomes.