As part of the Road Safety Month, IRF-IC hosted its 9th lecture on “Traffic Enforcement in India – Why is it not successful in achieving Correction in Behaviour of Road Users ?”. Ms. Monika Bhardwaj, IPS, Additional Commissioner of Police, Traffic (Zone-I), Delhi and Mr. Gurpreet Singh Basra, Business Unit Head - Traffic & Transit, Amnex Infotechnologies Pvt. Ltd. were the Guest Speakers. Mr. Akhilesh Srivastava, President, IRF - IC, delivered the welcome address and opening remarks. He also provided a brief overview of the objectives and initiatives of the International Road Federation – India Chapter’s Lecture Series. Prof. P. K. Sikdar, Advisor, IRF – IC, provided a brief overview of the lecture topic and introduced guest speakers of the event. Ms. Monika Bhardwaj, highlighted the behavior of road users, citing data on traffic challans. She mentioned that over the past five years, approximately 75 to 80 Lakhs challans have been issued annually. She mentioned that around 1,800 new vehicles are being registered daily in Delhi and it has already very high vehicle density. The lifespan of diesel vehicles is up to 10 years and for petrol vehicles, it is up to 15 years. However, the lifespan of approximately 55 to 60 Lakhs vehicles have already expired, yet many of them are possibly still operating on the roads in Delhi. Vehicles that have exceeded their permitted lifespan should no longer be on the roads, as they significantly contribute to the pollution problem in Delhi. To correct road user behavior, it is essential to address infrastructural gaps. Problems such as lack of proper road signage and markings need to be identified and resolved. There is a noticeable lack of awareness among road users regarding traffic norms and safety measures. Many people are unaware of road signages and markings, despite holding a valid driving license. She suggested 5 E’s to be implemented actively, which translates to Engineering, Education, Enforcement, Engagement, and Evaluation to correct Road user behavior. Click Here Mr. Gurpreet Singh Basra, emphasized about the different problems in which he highlighted the Cultural Normalization attitude in Road Users. He also mentioned that Enforcement in India must evolve from being a manual, reactive mechanism to a strategically designed behavioural ecosystem. He also highlighted that Technology offers the means, but the success lies in aligning systems with human psychology - certainty of detection, fairness of action, and clarity of consequence. Click Here For full lecture recording and presentation of Mr. Gurpreet Singh Basra, visit IRF-IC’s website at https://www.indiairf.com